How to plan your ranking strategy effective in order to rank higher

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=”]

[av_heading heading=’Planning your link building and page ranking strategy’ tag=’h1′ style=” size=” subheading_active=” subheading_size=’15’ padding=’10’ color=” custom_font=” admin_preview_bg=”][/av_heading]

[/av_one_full][av_textblock size=” font_color=” color=”]
Planning you ranking strategy is a hard task and special care needs to be taken when doing so. In fact content and back link build forms the corner stone of any strategy and is worth special attention when engaging in that task.

I love the ahref tools for the back link information and make extensive use of it. It can be pricey at times, but the massive amounts of information you get from this makes this tool pay for itself

According to Kathryn Aragon from ahrefs the following is key factors when developing your strategy.
[/av_textblock]

[av_one_half first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=”]
[av_icon_box position=’left’ boxed=” icon=’ue82b’ font=’entypo-fontello’ title=’Review Keywords’ linktarget=” linkelement=” font_color=’custom’ custom_title=” custom_content=” color=’custom’ custom_bg=’#b02b2c’ custom_font=” custom_border=”]
Understanding how the current top ranking pages work is the first step in building your own quality back links.

Ask yourself the following questions while reviewing the pages

  • What makes the ranking pages special ?
  • Are they relevant to the search terms ?
  • Do they help people with whatever they have been searching for ?

[/av_icon_box]
[/av_one_half]

[av_two_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=”]
[av_icon_box position=’left’ boxed=” icon=’ue82b’ font=’entypo-fontello’ title=’Pattern of links’ linktarget=” linkelement=” font_color=’custom’ custom_title=” custom_content=” color=’custom’ custom_bg=’#b02b2c’ custom_font=” custom_border=”]
It is important to find the pattern of how these links have been acquired as this will give you a clue on what strategy to follow the replicate the success of the top ranking pages.

Making sure we understand why these page are ranking will put us in a better position to follow a proven path to the top.
[/av_icon_box]
[/av_two_fifth]

[av_one_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=”]
[av_icon_box position=’left’ boxed=” icon=’ue82b’ font=’entypo-fontello’ title=’Is our pages good enough’ linktarget=” linkelement=” font_color=’custom’ custom_title=” custom_content=” color=’custom’ custom_bg=’#b02b2c’ custom_font=” custom_border=”]
Looking at the top ranking pages and then reviewing our own pages to establish if they are good enough is the next steps.

We have to change our current page content in such a way that people would want to link to our page naturally. This is gold and would go a long way to establish a strong content rating for our page.
[/av_icon_box]
[/av_one_third]

[av_one_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=”]
[av_icon_box position=’left’ boxed=” icon=’ue82b’ font=’entypo-fontello’ title=’Plan your strategy’ linktarget=” linkelement=” font_color=’custom’ custom_title=” custom_content=” color=’custom’ custom_bg=’#b02b2c’ custom_font=” custom_border=”]
When developing your ranking strategy it is important to plan both your content and back linking strategies as one.

Ask yourself what kind of content could you create that would get people’s attention and make them want to link to your pages.
[/av_icon_box]
[/av_one_third]

[av_one_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=”]
[av_icon_box position=’left’ boxed=” icon=’ue82b’ font=’entypo-fontello’ title=’People Radar’ linktarget=” linkelement=” font_color=’custom’ custom_title=” custom_content=” color=’custom’ custom_bg=’#b02b2c’ custom_font=” custom_border=”]
Get on the radar of people who could give you some good back links.

  • Research your competitor back links and connect with listed owners of those domains
  • Mail possible good fit high ranking domain owners and get a back link from them

[/av_icon_box]
[/av_one_third]

[av_image src=’https://www.pagerank.co.za/wp-content/uploads/2017/04/page-ranking-strategy-google.jpg’ attachment=’1239′ attachment_size=’full’ align=’center’ styling=” hover=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’][/av_image]

CJ van Niekerk

CJ is a lead digital marketing consultant spending endless time staying up to date with the latest changes happening in the Google world of advertising

Leave a Reply

Close Menu
×
×

Cart